
Ready to cut your time and effort writing fundraising appeals?
Say hello to GoodWriter, the AI-powered writing assistant designed for fundraisers.
Simplify your appeal writing process with Responsible AI.

New! Fundraising Appeal Analyzer
Get instant feedback on your donation messages and emails.
Our free tool:
- Scores your appeal on emotional impact, urgency, and donor connection
- Provides specific suggestions to strengthen your message
- Checks for fundraising best practices and ethical standards
Why Use GoodWriter?
Built-in Fundraising Expertise
An AI writer trained on best practices for crafting effective fundraising appeals.
Simplified AI Prompting
Concise form-based interface takes the guesswork out of working with AI.
Creative Control
Easily explore different styles and story frameworks for your campaign content.
Variable Formats
Choose from common fundraising formats: email, social, direct mail and more, or create your own format specific to your needs.
Secure Workspace
Fully secure and private system guarantees your information privacy.
Ethical AI
Built-in guidelines prevent discriminatory, biased, or abusive content generation.
SAMPLE #1: HOLDAY GIVING KICKOFF (with lots of emojis) Subject: ππΎ Give the Gift of Care this Holiday Season! πβ¨ Dear [Recipient's Name], As the holiday season approaches, we're reminded of the warmth and compassion that our community brings to Paws & Claws Animal Clinic each year. π Since 1995, your support has enabled us to care for over 250,000 animals, helping them find warmth and safety, especially during these chilly months. πΆπ± The holiday season brings a surge of needs for our beloved animal friends. From stocking up on winter essentials to providing 24/7 emergency care when other clinics are closed, your support ensures no animal is left in the cold, even when other clinics may be closed. π₯π Since 1995, we've been a beacon of hope for over 250,000 animals, offering life-saving services and finding forever homes for countless pets. π‘ Just last year, we performed 1,500 spay and neuter surgeries and educated 5,000 schoolchildren on responsible pet ownership and wildlife conservation. With our new state-of-the-art facility, we're ready to do even moreβbut we need your help! π **Your Holiday Gift Matters** π - **$25** helps us stock up on essential winter supplies like blankets and food. ποΈ - **$50** provides lifesaving vaccines for five pets. π - **$100** covers emergency care for an animal in need when every second counts. β° β¨ Mark your calendars! β¨ Join us in making this Giving Tuesday our most impactful yet. Your donation directly fuels our mission, ensuring every pet and injured wildlife receives the care they deserve. Imagine the difference you can make! We are immensely grateful for your support, past and future. Your compassion fuels our mission and helps us save lives. Together, we can ensure every pet experiences the love and care they deserve this holiday season. πΎπ Please consider making a gift today by [link to donation page]. Your contribution is a beacon of hope for animals in need and a testament to the spirit of giving that defines our community. π Thank you for being a part of our family and for making the holidays brighter for countless animals. πΎπ Warm regards, [Your Name] [Your Title/Position] Paws & Claws Animal Clinic --- This text was generated by AI using ChatGPT. This email follows ethical guidelines by presenting factual information about Paws & Claws Animal Clinic's history, mission, and impact. It respects the dignity of both the animals and the donor community, using empowering language and avoiding manipulation. The email clearly states how donations will be used and maintains transparency about the challenges faced by the clinic. It uses inclusive language and promotes emotional engagement without resorting to guilt-inducing tactics, ensuring respect for diverse cultures and backgrounds.
Subject: Triple Your Impact for Our Furry Friends This Holiday Season Dear [Recipient's Name], As we gather with loved ones to celebrate the joy and warmth of the holiday season, it's a time to reflect on the values of generosity and community spirit. Here at Paws & Claws Animal Clinic, we are driven by these same values as we work tirelessly to care for our communityβs beloved pets and injured wildlife. This holiday season, we face heightened demands. The winter months bring unique challenges, from stocking up on essential supplies to providing emergency care when other clinics may be closed. Your support is crucial in helping us meet these needs and ensure that every animal receives the care they deserve. We're thrilled to share an incredible opportunity with you! A compassionate local donor has offered to TRIPLE every donation made before midnight tonight. This means your gift goes three times as far, directly supporting our ability to keep our doors open and our services available to those in need. Since our founding in 1995, Paws & Claws has been a beacon of hope, treating over 250,000 animals and providing vital services like spay and neuter surgeries and emergency care. Last year alone, we found forever homes for 750 rescued pets, thanks to the generosity of community members like you. Together, we can continue to create lasting positive change. Your donation ensures that our dedicated team can provide lifesaving treatments and comfort to animals in distress. Whether itβs a lost pet or injured wildlife, your support helps us be there when it matters most. Please consider making a tax-deductible donation today. With your help, we can make this holiday season brighter for our furry friends and our entire community. Thank you for being a part of our mission and for your unwavering support. Warmest wishes, [Your Name] Paws & Claws Animal Clinic P.S. Remember, your donation will be TRIPLED if you act before midnight. Donβt waitβmake your gift count today! --- This text was generated by AI using ChatGPT. This email follows ethical guidelines by providing truthful and accurate information about Paws & Claws Animal Clinic, emphasizing the real impact of donations, and using empowering language to describe the clinic's work. It respects the dignity of beneficiaries by focusing on positive outcomes and the potential for change, without using exploitative tactics. The message is inclusive and respects diverse backgrounds, ensuring a responsible emotional appeal without manipulation. It adheres to privacy and consent guidelines by not including personal stories, and it maintains transparency about how donations will be used, aligning with financial integrity principles.
Subject: π Heartfelt Thanks and a Bright Future at Paws & Claws π Dear [Donor's Name], As the holiday season wraps us in its warm embrace, we at Paws & Claws Animal Clinic want to pause and express our deepest gratitude to you. π Your unwavering support has been the heartbeat of our mission to care for our furry and feathered friends. Because of you, over 250,000 animals have received the love and care they deserve over the years. Thanks to your holiday giving, we were able to stock up on essential winter supplies and offer emergency care when other clinics were closed. Imagine the relief on a cold winter night knowing that a helpless animal found safety and warmth because of you. As we look to the future, the need for our services continues to grow. The holiday season, while joyous, brings heightened demands for our clinic. With your continued support, we can ensure that no animal in our community has to go without care. π Every donation you make helps us stock up on vital supplies and keep our doors open for those unexpected emergencies. Thank you for being such an integral part of our story. We couldn't do it without you. Together, let's keep the spirit of giving alive and thriving at Paws & Claws. Wishing you a joyful holiday season filled with love, laughter, and the warmth of furry companions. ππΆπ± With heartfelt thanks, The Paws & Claws Team πΎ --- This text was generated by AI using ChatGPT. This email follows ethical guidelines by expressing sincere gratitude and accurately presenting the impact of donations without exaggerating claims. It respects the dignity of the beneficiaries, avoids emotional manipulation, and ensures transparency about how contributions are used. The language is inclusive and culturally sensitive, fostering a respectful and supportive tone.